Do you remember the late 1990s when the emergence of blogs everywhere was sudden. Do you remember their explosive growth in popularity? There’s a similar phenomenon happening today, called Podcasts. Blogs are diary-style websites that post content in reverse chronological order. Podcasts are similar in that regard. But instead of users visiting your website, they subscribe to your content. Usually via a podcasting platform, such as Apple Podcasts (iTunes), Spotify or YouTube.
Blogs also support subscriptions, via RSS. This technology never gained user traction for blogs in the same way podcasts have. The complexity of RSS and the lack of content discovery has made it popular among only a select few. Those tech-savvy people who read a lot.
Podcasts use the same RSS specification first made popular for blogs. The difference is that the medium has changed from text to audio and video. Podcast discoverability and usability is better than blog subscriptions via RSS. Podcasts are thus much easier for users to get started with. Pre-installed podcast apps comes with every smartphone sold today. Podcasts are a frictionless experience only one tap away!
According to survey results published by the Statista Research Department, 37% of the U.S. population listened to a podcast within a month of answering in 2020. The number of U.S. listeners has trippled over the last decade! Podcasts is not only popular in the U.S., it’s a global phenomenon. There is an estimated 31.5m podcast consumers in Mexico, 15.6m in the UK and 20% of Germans listen also.Podopi is an automated system that distributes your blog- or website content on podcasting platforms. Every blog post you write also becomes an episode on your Podopi podcast. Enable on your site and reach audiences usually out of reach for website owners. Let people find and consume your content via search and podcast subscriptions. Distribute your content on the world's most popular platforms. For example, Apple Podcasts, Google Podcasts, Spotify and YouTube.
YouTube alone is the world’s 2nd most visited website, with over 2.3 billion active users worldwide. 28.2 million U.S. users listen to podcasts on Spotify at least montly in 2021. With almost 300 million active users, it is safe to assume even more users will use Spotify for podcasts in the near future. Apple podcasts is still a popular choice among users, with 28.8 million listeners in the U.S.
Reaching potential new customers has never been easier!
Get the full attention of your website visitors by embedding an audio or video version of your blog post. Podopi increases the length of time that website visitors stay on your pages. In turn, you can build longer-lasting impressions which encourage repeat visits.
With Podopi, you are no longer limited to readers of your content. You can now engage listeners, viewers, and more importantly subscribers.
Build long-term relationships with your users through whichever medium they prefer.
The only investment of your time is the few minutes it takes to set everything up with Podopi. Clever software built from scratch ease the stress of starting and maintaining podcasts. Post blog content as usual to publish podcast content on several platforms at once. You will extend your reach, with zero effort.
Podopi starts a chain of processes every time there’s something new on your website. Several steps compile the content, logo, photos and more into a prime product. In the end, you get beautiful episodes that your new and existing users love. They will recognize that it’s your content.
“Work like a lion 🦁, not a cow 🐮.” — Naval Ravikant
Studio equipment required to run a professional podcast can be costly. The true cost lies not in the equipment though, but in the hours spent planning, producing and editing. Spend hours perfecting your podcast episodes or let Podopi handle it all for you. Studio-grade quality out of the box, created by A.I.
With Podopi, you free up your time to focus on what’s important: great content.